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Instagram, which is the second most used social media
network after Facebook, has 500 million daily active users worldwide. Over
the years, it has become the most popular platform for businesses, advertisers
and consumers, with 70% of popular hashtags related to a brand or
other. If so, it can be safely assumed that no internal marketing strategy
would be complete without Instagram. Instagram not only gives the brand
time to showcase their results and inspire viewers, but also allows them to create
their content. Active users of the platform spend about 7 hours per week
exploring new content and interacting with brands. Instagram followers. The
following is a list of a few tips to help you get more Instagram Followers.
1. Stick to it regularly
Defining
your delivery schedule is the most important part of any content marketing
strategy. Brands often want to showcase new products to their followers,
but in the meantime, they don’t want to overwhelm them. On the other hand,
if you inject your liver once a month, this is also not an effective
strategy. You need to find a balance between the two and develop a
delivery schedule so that your brand stays in the minds of Instagram followers
always. It’s not good to send a lot of liver in one day. If you have
a lot of content, it’s best to divide it between the story and the
text. According to some research, top brands typically post around 1.5
times a day on average,
2. Go breathe
The
direct option of streaming on Instagram can be very useful for brands to sell
their content. The advantage of this is that it gives you time to interact
with your followers in real time. The best way is to keep the
question-and-answer type in the ‘go live’ feature. This allows followers
to post on Instagram comments related to any questions they may have about the
brand. Responding to these comments or accepting as many users as you can
is very important. You can also use the media to showcase new products,
introduce some of your employees and visit your location.
3. Conduct a competitive analysis
It’s
important to do a competitive survey to see what types of items are being
delivered by brands and other vendors. The best way to do this is by
searching for keywords related to your industry or company, which will give you
a list of related accounts. If you already know your competitors, it
becomes easy. After that, you can monitor these related accounts to find
out about the articles that received the highest response, popular titles and
hashtags as well as how long they were posting content. This will allow
you to see the moments that your competitors may not have tried and then
incorporate them into your content.
4. Interaction with social flu
The
most effective strategy to sell your brand, your services and your products is
through the use of social media influence. Most marketers believe that
this strategy is the most effective, compared to others. This is because
social builders already have a camp of listeners who trust them. If you
can use influencer services to sell your brand, you are sure to get
sales. It is especially recommended to go with influencers who have 10k to
50k followers, as they often have a very real relationship with their
followers.
5. Encourage User -generated content
User-generated
content (UGC), is a promotion strategy that encourages users to submit stories,
photos and videos related to your brand to their personal profiles. It
works in a referral way and allows the free-market share to know about your
brand. You can run it inside to promote UGC, and display user photos in
the profile. This will encourage other users to post and share their own
posts related to your product.
Combining these strategies with your existing ones will really help boost your brand’s sales and generate more Instagram views for your brand page. You can also use the Instagram display to allow companies to sell their products directly on the platform.
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