Tips to gain visibility on Instagram

Do you want to gain visibility on Instagram and do not know how? Do not worry, here you will find the necessary information to achieve it. When you enter the world of social networks you understand that each one has to handle a different dynamic. According to a study by market research company Forrester Research, the Instagram posts of the best brands get up to 58 times more interaction per follower than on Facebook. In the same way, this figure reaches 120 times more than on Twitter. You will be surprised to know that it is one of the largest and busiest platforms currently. This is a digital platform based on visual content making it the perfect candidate for gaining a loyal following. But, to achieve this goal you have to be clear about how you can gain visibility on Instagram. When you already answer this question you will start working on it and you will see the results.

How to use the algorithm to gain visibility on Instagram

You probably don't know how exactly the Instagram algorithm works. But take into account that this is not going to depend on the number of publications you make, but on how relevant the content you publish is and how the audience reacts.

However, you can use it to your advantage to gain visibility on Instagram. If you are wondering how you can do it, just pay attention and take note of the following tips:

·     Quality content:  Focus on posting engaging content. The main thing is quality and not quantity.

·     Vary your posts: Constantly posting an image won't give you as much visibility as you get from a video or photo carousel.

·      Play the most successful format:  If you already know your audience, then you know the style of posts they like best. Take advantage of it!

·     Indicated time: There are specific times when it is beneficial to post, those where people are most active and will make you gain visibility on Instagram.

·    Hashtags:  They can be your best allies to obtain greater user visualization. You just have to know how to use them so that the algorithm can spread your publications much more.

·      Create conversations:  It is not just about posting images or videos, it is important that you post a description for followers to comment. This is a way to get to know your target audience and communicate with them.

·     Promote participation:  Stories are perfect for trivia or quizzes, allowing you to interact more closely and individually with your followers. This initiative encourages them to write to you.

·   Interact in other profiles:  Give what you expect to receive from others, that is, visit your profiles as well. This will help you to be visible and that others know you.

Recommendations to gain visibility on Instagram

You already know how to work with the algorithm; it is time that you know the recommended strategies to apply to gain visibility on Instagram. You go hand in hand with the tips above. But what you will see below will complement your actions to achieve your goal.

Use the content of other users

It is not a matter of copying or plagiarizing the content created by another person, but of using it by giving it its respective credit. This will allow you to have quality content without spending a lot of time or resources. In addition, it is a way to make yourself known because if it is viral, others will also want to share it. But yes, you must take into account the quality of what you publish and the consistency in the visual codes of your brand. This means that it is not good to upload anything to the platform. It is recommended to maintain uniformity. Otherwise, you will lose visibility and even followers.

To be seen, you must also interact

When you go to make a publication, before you go to another account to see and like your content. But not only that. After uploading your content you should also do it. You may wonder how that helps you. Easily, it makes you visible to others who will come to review your feed. It is a practical and simple way to gain visibility on Instagram and only requires reciprocity. When others see that you know how to appreciate the publications of others, they will see in you the ability to recognize good material and they will know that you are also capable of creating it.

The stories are your allies

It's about knowing how to link your stories with what your profile reflects, both aspects complement each other. Your stories can direct users who haven't seen the updates to a new post. You configure the options so that others can share them and thus gain visibility on Instagram.

In addition, stories offer you a range of options that make them more attractive. You can mention in it people who will be informed by DM and will quickly see your stories. Add hashtags that are viral to be able to position yourself. You can also do it in the opposite way, that is, from the feed to the story. If you have a new series of stories, you can make a summary of what they contain from your profile.

Try to entertain your audience

Do you have a brand or company profile? Or is it a personal account? In either case, it is relevant that you keep in mind that you keep your audience entertained. Currently, there are simple ways to do it, you can choose to present a video related to what you offer. Although it is difficult to assimilate Instagram is an entertainment social network but it is not about uploading funny content. You can entertain with any content that is focused on the interest of your audience.

More faces, fewer objects

In the beginning it was based on the images that showed more objects, but it turns out that photos that show faces get 38% more likes.  This is a technique to gain visibility on Instagram because it is proven that they prefer to see faces.

You may think that this only applies to personal profiles, but it does not. If the account is of a brand you will be able to show more than the product. Add a person using it to convey a testimonial. Or if you have a work team take the opportunity to present it to your audience, not only do you become more visible but you humanize your company.

A constant reinvention

Keep in mind that probably in the first publications you will not be able to gain the visibility on Instagram that you want so much. It does not mean that it is a bad strategy but if you must constantly change it. What did not work today maybe tomorrow? But always try a variety of content. This reflects the importance of knowing your audience because when you know their tastes and preferences, it is easier to know what to publish. This draws the attention of loyal followers and attracts new people; you just have to constantly reinvent yourself.

Respond to comments

It may seem basic but answering comments will help you a lot to be visible in this highly demanded social network. It is essential to keep a conversation flowing and will help you build ties with your followers. In addition, it will be very useful to position your publication. It consists of responding to Instagram comments, as you do so; the algorithm recognizes your publication as valuable content. So you know, you just have to reply to your followers and position your profile in an organic way.

Update with the formats

Instagram is a social network that has constant changes and you have to keep up with it to stay within the digital trends. How can you do it? It is very simple, keep an eye out for platform updates. If they get a new feature in stories, don't hesitate a minute to apply it. People are attracted to what is fashionable or trendy. So you cannot be left out. Using the news is a way to position yourself, get more followers, and gain visibility on Instagram. Take advantage of innovations!

Do not saturate your followers

Evaluate the fair measure of your publications because it is not pleasant to find a bombardment of content from the same profile. Remember to be consistent with the content you post. The idea is that you be creative and original. When you develop a visual identity, followers immediately recognize who the post is.

Invest in advertising

An investment in advertising will make you grow and capitalize on your success, you will also achieve your goal of gaining visibility on Instagram. If you want all this, it is necessary that you do not skimp when investing; this will be a benefit for your brand or company.

Surely you are going to want to start working on your profile with these strategies and recommendations. But if you also want to improve engagement with your followers at Buysocialfollowers.com.au, we can help you build collaboration links between brands and influencers so that you can achieve it.